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The History of Nike and Key Insights on Branding
History of Nike Nike Inc. is at the echelon of branding, with worldwide revenue of over $ 46 billion. Phil Knight and Bill Bowerman started business in 1964 using the previous name “Blue Ribbon Sports” and switched to the Nike name (a Greek Godde Read More- 19 May 2023
- Branding
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How Did the Nike Logo Originate? The Story of the Swoosh
Nike Swoosh Nike is the leading brand for sportswear, athletic shoes, and sports goods that has global recognition and reach. The success of Nike has many reasons, but the main contribution comes from its powerful brand logo. The famous “Just Do It Read More- 18 May 2023
- Branding
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Top Trends in Logo Designing for 2023
Logo Designing The marketing arena is full of brands that want to promote and grow their business. Cutting through the clutter and appearing prominent to attract customers to your brand is essential. Digital marketing and new advertising concepts nee Read More- 16 May 2023
- Branding
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Revamping Your Logo: When and How to Do It Right
A company’s professional logo design is often the first thing people see when interacting with the business. It’s a representation of the brand’s identity and can make a significant impact on how the business is perceived by its cus Read More- 12 May 2023
- logos