History of Nike

Nike Inc. is at the echelon of branding, with worldwide revenue of over $ 46 billion. Phil Knight and Bill Bowerman started business in 1964 using the previous name “Blue Ribbon Sports” and switched to the Nike name (a Greek Goddess of Victory in Mythology) in 1971. Since then, the growth continues to amaze us and offers great lessons to US operating brands. The famous solid black swoosh logo cost was $ 35, and the brand’s value is around $ 32 billion. It employs around 80,000 employees to date.

The business offers a variety of products and services in the shoe, apparel, sportswear, and sports equipment industries. The company owns retail stores in every city that sell its products. It sponsors athletes like Michael Jordan, LeBron James, and Cristiano Ronaldo to promote its business. The famous tagline “Just Do It” is popular among all types of audiences and is perfectly compatible with the logo.

Nike Swoosh Logo

Carolyn Davidson designed the Nike logo while she was a graphic design student at Portland State University, and it has been modified many times since then. Reviewing the Nike symbol design elements and taking inspiration from one of the most recognizable logo designs is important.

  • Memorable and Recognizable even without the name or tagline
  • A solo swoosh that’s simple yet attractive to the audience
  • Timeless and Adaptable to reach beyond a 50-year mark
  • It uses a single color with slight variations over many years
  • Versatile enough to be used in products, promotions, and merchandise
  • Recently added an orange hue to the swoosh image to add the joy and energy elements

The business adapts its famous brand icon for different campaigns, like the Nike SB logo for skateboarding, the Nike Tennis logo, and multiple color variants. Originally, the logo’s color was red, but it was modified to a black color with a white background and vice versa for white color. The Nike block logo was a reinforcement technique to tap curiosity and strengthen the swoosh.

Key Insights on Branding

Nike’s branding strategies guide many US businesses in achieving their goals. We provide an analysis of the branding techniques that companies may adopt in their marketing campaigns. Following are some key insights to consider starting from the blue ribbon sports rebranding.

Ø Passionate Branding

The company successfully identified and used its target audience interests, such as sporting events and celebrities. The brandmark and the tagline also comply with the audience’s preferences. Many advertisements feature stories of the struggle and dedication of famous players adhering to its symbol and tagline. Passions drive decisions, and the company has been using sports enthusiasm to grow and compete with Adidas and Puma.

Ø Ethnic and Social Diversity

The famous trademark uses a diverse approach catering to multiple sports and players from all social backgrounds. Ethnic, gender, age, and racial diversity also allow the audience to relate to the advertisements and promotions. All types of shoes appear in its campaigns. The swoosh also picked the fitness market with the rising trend of fitness. This diversity increases revenues and worldwide reach.

Ø Reinforcements

The brand attracts billions of audiences by using different variations of the trademark. It uses the Nike SB logo, the Nike Tennis logo, and the Nike block logo to cater to different market segments. It also uses its tagline creatively in advertisements that feature walking, trekking, running, playing, and fitness training. The slogan even acts as a doctrine for winning over life for people from different segments like patients, entrepreneurs, and students.

Ø Influencer Marketing

The most crucial marketing strategy is to use one of the world’s top stars as influencers to promote its products around the world. It sponsors many athletes, sportsmen, and fitness coaches to inspire and influence the target audience. The role of influencers in marketing is vital to a brand, and Nike is the perfect example. Influencers enable a company to achieve the top position in branding, revenue generation, and loyalty in the world.


With the leading position in the footwear and fitness industry, the Nike brand has been competing with Adidas, Puma, FUBU, etc., for many years. The global fame of the Nike logo and tagline allows it to perform branding in multiple segments. It uses different branding and marketing strategies like influencer marketing and Passionate Branding.

Read about the Puma Logo for more branding strategies. Businesses can learn a lot from the ups and downs in Nike’s history and, most importantly, its determination to succeed. A branding and logo design company can empower your brandmark for future endeavors and exponential growth.

Read more Guides


Navigating Logo Design Dallas Trends 2023

Explore the dynamic landscape of logo design trends in Dallas for 2023 as businesses embrace innovative…
Sean A Alfred November 24, 2023


Beyond Aesthetics: Decoding The Psychology Behind Logo Design

In this article, step into the captivating realm where design meets psychology. Uncover the subtle yet…
Sean A Alfred November 22, 2023


Top Professional Logo Design Strategies

In this article, we delve into the essential tactics that set exceptional logo design apart. From…
Sean A Alfred November 21, 2023


A Complete Guide to Modern Logos: Exploring Types, Tips & Tools for Creating Contemporary and Relevant Logos

This article is a comprehensive resource that delves into the world of contemporary logo design. It…
Sean A Alfred November 16, 2023


Top 21 Impressive & Inspiring Floral Logos: Incorporating Nature’s Beauty into Brand Identity Designs

Dive into the realm of stunning floral logos that seamlessly blend the beauty of nature into…
Sean A Alfred November 14, 2023


Five Essential Elements of a Logo Design In Dallas

Discover the core elements that make memorable logo designs in Dallas. This article delves into five…
Sean A Alfred November 13, 2023


Logo Size: Must-Follow Guidelines for Websites and Merchandise

This article offers essential recommendations for optimizing logo dimensions to ensure visual impact and clarity on…
Sean A Alfred November 7, 2023


The Oscar Logo’s Secret Sauce: Balancing Consistency and Innovation

This article delves into the ‘Oscar Logo’s Secret Sauce,’ revealing how they balance consistency and innovation…
Sean A Alfred November 3, 2023

Websites Developement

7 Compelling Reasons to Trust the Experts for Designing Websites

An average individual might not know the differences between a website and a graphic designer. Entrepreneurs…
Sean A Alfred October 12, 2023


Small Changes, Big Impact – Sixt Making Waves in the Car Rental Industry

Sometimes the small changes contribute to a big impact, such as the rebranding story of the…
Sean A Alfred October 6, 2023


Vintage Inspiration and Tips for Reviving the Classic Logo Aesthetic

Remember your childhood toys, school, neighborhood, and favorite food? Revisiting the old memories induces a nostalgic…
SEO-team October 4, 2023

Branding/ logos

Best 2023 Logo Redesign Among the 20 Brand Logo Revamps So Far

Revamping a logo design is necessary with changes in market demand and shifts in business vision.…
Sean A Alfred October 3, 2023

Reach Out Us For Assistance!