A simple guide to choose a color for your business logo

  • 3 Oct 2022
  • logos

The appropriate logo colors can draw attention to your company’s capabilities and aid in luring in the right clients. As you can anticipate, the incorrect combination can have the opposite impact. Color psychology, which asserts that colors have an effect on our emotions and actions, is well known to everyone. Green is relaxing while yellow is upbeat (since the sun is bright and yellow!) (like laying in the grass and looking up at a bunch of leaves is peaceful). But do these “rules” on logo color actually apply to branding and business Logo?

What shade ought your new logo to be? It’s difficult to choose the ideal logo color for your company. Selecting a logo may seem risky. It will set the tone for how someone will see your company. People’s perception of your brand can be greatly influenced by the logo you choose. People establish opinions about your brand based only on your logo in roughly 50 milliseconds (0.05 seconds). This means that in order to make that logo stand out, you really need to work your magic.

Psychology of Colors

The first thing that comes to mind when someone thinks of your business is probably going to be your logo because our brains process pictures more than 60,000 times better than words. Making the appropriate impression on your target audience is crucial because of this. You can pick how you want people to remember you and establish the desired brand image by selecting the appropriate colors for your brand logo.

Color psychology researches this. Do colors actually influence how we behave? Or is it merely a legend? According to studies, a variety of elements, including the customer’s past experiences, culture, environment, gender, country, etc., affect how colors affect the body and the mind.

Now that we have a basic understanding of color psychology, let’s look at some examples of common professional logo color meanings.


Black is regarded as a classy and somber color that exudes luxury, power, and intelligence. Brands that wish to appeal to an audience that values sophistication and elegance frequently employ black logos. For monochromatic logos or backgrounds, this hue is frequently utilized. It can, however, be connected negatively with ideas like grief and even death if not used properly.


Red is a global symbol of elation, passion, and rage. You become more noticeable and stick out from the crowd as a result. Is your brand brash, fun, young, or contemporary? Imagine red. More traditional, serious, or mature? You might not like red. Infants can see the first color is red (besides black and white). According to scientific theory, humans evolved the capacity to see red more clearly than other colors because it made it easier for us to distinguish fruits that were growing on trees. It also took on a significant evolutionary meaning: human faces turn red when they’re feeling passionate or angry. As a result, we now relate that color to strong emotions like love, sex, rage, and passion.


Pink is one of the most adaptable hues in contemporary Western culture. This color may give a brand a contemporary, youthful, and opulent appearance in colors ranging from gentle millennial pink to vibrant magenta. Pink is a peculiar hue. In subtractive color systems, each of the six colors mentioned above is either a primary or secondary color. Pink is essentially light red, in theory. However, neither light blue nor light yellow have an analogous word in English. Additionally, it is a fairly recent color term; it was only introduced to the English language in the 17th century when it was used to denote richness. Pink is, therefore, still quite trendy and youthful in the lengthy history of color.


White is frequently linked to hygiene, tranquility, cleanliness, simplicity, and honesty. Depending on cultural beliefs, the meaning of this color might drastically alter. Because of a pattern started by Queen Victoria, white, for instance, is linked with weddings in some parts of the world while being associated with funerals and grief in others. If you decide to use white for your logo, you should be aware of who your target market is and how their cultural beliefs may affect how they interpret the hue.


Every designer must make an informed judgment and be ready to defend their selections regarding color while creating logos. Choosing the ideal color for your logo can be challenging, particularly if you insist on using a hue, not because it works for the company but because it looks great. Lastly, the color you select for your logo must be acceptable and elicit a specific feeling. It must be recognizable for consumers to remember and associate it with your brand. Which color best represents your company?

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