This article is a comprehensive resource that delves into the world of contemporary logo design. It explores various logotypes, offers valuable tips for creating relevant and effective logos, and introduces essential tools to assist designers in their logo creation journey. Whether you are a professional designer or just getting started, this article provides a wealth of insights to help you craft logos that resonate with today’s audiences.

In today’s dynamic and visually driven world, a logo is often the first impression your brand makes. Crafting a modern and impactful logo is not only an art but also a strategic endeavor. This article is your ultimate resource for navigating the ever-evolving landscape of logo design. Whether you are a seasoned graphic designer or someone venturing into the world of logo creation for the first time, this article will walk you through the diverse types of modern logos, provide valuable tips to ensure your logo remains relevant, and introduce you to the essential tools that will empower you to craft logos that capture the spirit of the times. Get ready to embark on a journey of creativity, innovation, and brand representation in the digital age.

What is a Modern Logo?

Logos are used to convey a clear, instantly recognizable visual representation of a firm or group. Typically, a logo consists of stylized words, symbols, or both. A graphic artist will often design a logo after consulting with marketing specialists and the company.

Previously, logo designs were based on a combination of letters that did not constitute a word. Modern logos, on the other hand, integrate a range of styles and approaches, making them unique and recognizable. Furthermore, having a current logo helps your audience remember it for a more extended amount of time. Modern logo design combines classic and contemporary elements to create a great logo design. The proper use of colors and shapes adds a level of beauty to the brand. It comprises types such as an emblem, mascots, abstracts, and others. The significance of designing current logos lies in the fact that it aids in earning the audience’s confidence and appears trustworthy.

Kinds of Modern Logo

This article discusses some of the various forms of modern logos, each designed to convey a distinct brand identity.

  1. Brand Marks

A Brand Mark logo is an image-based design that directly symbolizes a real-world entity, just like Twitter’s depiction of a flying bird signifies its association with tweets. Another example can be seen with YouTube, which incorporates a play button in its logo, unmistakably communicating its focus on video playback and related content. These logos are highly memorable because they link to tangible objects and provide a clear message about the business to the audience. Brand Mark logos are particularly suitable for businesses offering a single product or service, as they provide a straightforward and easily recognizable representation, ensuring that the audience quickly grasps the essence of the brand.

  1. Abstract

While Abstract logos also rely on imagery, they do not symbolize real-world objects and are instead highly personalized to imbue the logo with distinctiveness. Abstract logos are tailored to convey a precise message to the audience and allow clients to highlight specific services or aspects of their brand. However, excessive customization can potentially lead to misinterpretation, conveying an unintended message. Therefore, it is essential to exercise caution and precision when crafting such logos. Experienced graphic designers, well-versed in the use of colors and shapes, are exceptionally skilled at creating compelling Abstract logos that align with a business’s unique identity.

  1. Pictorial

While this style of logo relies on imagery, it does not depict an actual, tangible entity; instead, its primary purpose is to add a distinctive touch to the logo’s identity. Abstract logos are tailored to convey a clear message to the audience, offering an opportunity for the client to highlight a specific service. However, excessive customization in a logo can confuse, leading to a misinterpretation of the intended message. Therefore, it is crucial to exercise care when designing such logos. Furthermore, a proficient graphic designer with a solid grasp of color theory and shapes can craft exceptional logos that are well-suited to various businesses.

  1. Wordmark

This logotype exclusively focuses on letters and their fonts, with no incorporation of images or any form of graphical elements. Because this logo relies solely on text, it does not convey a vivid concept, and its content is readily discernible. It is strictly tied to font styles and offers limited room for creative design, making it predominantly text-based. Some prominent illustrations of such logos include those of Coca-Cola, Subway, Uber, and others.

  1. LetterForms

This logo is super famous, and it is all about using just one letter. Because it is so simple with just one letter, people can remember it quickly, and it has a significant effect on the people who see it because it is so simple. You don’t need much space to display this kind of logo, and you can stick it anywhere without any space concerns. Some well-known logos like this are WordPress and Yahoo.

  1. Mascot

Mascot logos started in sports because they wanted to use animals in their logos to show energy and excitement, like the Olympic logos with animals as their special representatives. With a mascot, a unique character becomes the face of the brand logo to make it memorable and help people feel a connection to the logo. This character can be a cartoon or a natural person, like the man on the KFC logo. While any type of business can use a mascot logo, it is most commonly used by restaurants and food brands.

  1. Combination

Just like the name says, it is a combination of two things, which in this case are pictures and words. Combining these two makes the logo flexible and straightforward to remember. This kind of logo sticks in people’s minds and makes them think of it quickly. You can see some great examples of this logo style here.

  1. Emblem

It evokes the classic atmosphere of schools and universities, where text was often placed within a shape, typically a circle or rectangle. Emblems are easy to recall and convey a sense of professionalism. If your company has a specific dress code, this logo style should be preferred. However, emblems don’t offer as much creative freedom as some other logotypes, so creating one requires special care. Examples of this logo style include BMW and Starbucks.

  1. Dynamic

This logo style is a modern design because it allows for the use of various font styles for text and offers the freedom to incorporate different images. There are no restrictions on the choice of font or images, and as the name implies, it encourages greater creativity. These logos work well for industries related to entertainment, media, or any creative field. Some excellent examples of dynamic logo design include FedEx and AOL.


Tips to Create Modern Logos

Recognize the Brand

To begin, it is crucial to understand the nature of the brand because logo design differs depending on the brand’s identity. Therefore, it is essential to consider the brand’s specific industry when choosing the most appropriate logo design. For instance, a logo designed for a medical-related business would not be suitable for a fashion industry brand, and this applies to other sectors as well. Thus, it is essential to define the brand’s industry and opt for the most fitting logo design accordingly.

Using Images

There’s a famous saying that a picture can convey a wealth of information, so incorporating an image or any type of graphic can result in the creation of an ideal and highly suitable logo. When choosing an image, it is crucial to pay close attention since it will be an integral part of the logo and will also define the brand. Many brands in the market already employ image-based logos, such as Apple and Twitter.

Effective Color Choices

Choosing the right color combination enhances the logo’s appeal, contributing to its distinctiveness and excellence. Incorporating a range of shades can help achieve a great color combination. However, it is essential to avoid using colors that can be visually jarring in logo design, such as very dark, solid colors. Opting for a well-balanced selection of colors imparts a pleasing and soothing effect to the logo.

Utilizing Geometric Forms

Geometric shapes offer a straightforward yet appealing method for creating a logo. Many reputable companies adopt this approach, and logos based on geometric shapes look captivating on letterheads, presentations, and other materials. To work with shapes effectively requires a high level of creativity, which can result in the development of a more refined logo design. Shapes can encompass circles, rectangles, squares, and more.

Incorporating Blank Areas

When designing a logo, it is essential to consider the use of blank spaces because an overabundance of shapes, images, and colors can result in a cluttered logo design.

An excessively intricate logo design is unlikely to be well-received. Therefore, incorporating blank areas is a wise approach. These empty spaces indicate that colors and graphics must be used more restrained and minimally.


Tools to Create Modern Logos

After researching logotypes and exploring tips for designing the ideal logo, it is time to introduce some online resources that can be highly valuable in the logo creation process. Here are some of the tools for crafting contemporary logos.


Designhill is a popular online logo design tool that utilizes artificial intelligence (AI). It offers a user-friendly interface with over 100 predefined templates to choose from. The platform is known for its customization options and has a track record of achieving 100% client satisfaction. It is also known for its speed, taking approximately 5 minutes to create a logo, and has served over 100,000 brands. There is a small fee to download the logo once it is designed. Designhill also offers solutions for social media logos and provides 24/7 live support. It utilizes a DIY logo maker tool for ease of use.

Logo Maker

Logo Maker is an online logo design tool accessible from this link. Unlike some other options, it has a learning curve that might take some time for beginners. It offers specific files for free but may require payment for additional logo sizes, making it partially accessible. However, it provides a high level of customization for logos. It could be a suitable choice if you have prior experience with logo design, and there are instructional videos available online to help users understand its features and operation.


Looka is a logo design tool that uses artificial intelligence (AI) to assess and understand your business requirements, facilitating the creation of an excellent logo design. It is user-friendly and offers a moderate level of customization. You begin by selecting your industry and then choosing some logos you like. Afterward, you want color palettes and choose symbol types. Finally, the logo is generated. Using Looka makes the logo creation process much more straightforward.


This logo design tool is user-friendly but has limited customization options. It operates in a carousel-style format. Creating a logo with this tool involves entering a brand-related keyword and choosing a color. Compared to others, it is a more straightforward process. However, customization comes at a cost, which may not be as advantageous as other options that offer customization for free.



The interface begins with inputting your brand name. Then, it prompts you to select a font style. After that, you have a range of colors to choose from, and it asks you to pick icons before finalizing the design. Once you complete the process, you can download the logo files without needing to create an account, and it is entirely free to use. This logo builder also adds gradients to enhance the final design.


It offers ease of use and has a moderate learning curve for customization. When you begin using this logo design tool, you start with a blank canvas and are provided with some tools to craft your logo. For beginners, the blank canvas may be challenging to navigate, but with some practice, it becomes more manageable. It is free if you need low-resolution images, but you will need to make a payment if you require an SVG vector file.


This logo design tool is user-friendly in its operation but demands some prior experience for customization. The process begins by inputting the company name and specifying the industry. After that, you choose color palettes, and the logo is created. To download the logo files, payment is required. Additionally, this logo generator tool provides logos in different layouts, such as business cards and flashy mockups.


This logo generator tool begins with the signup process and offers numerous design templates along with an attractive canvas for crafting a highly personalized logo. You can opt for either option, as both are equally effective. However, using Canvas requires experience, but overall, it is an excellent tool for logo creation. The best part is that you can download your logo files without any cost.


Shopify owns Hatchful and initiates the logo creation process by asking for the brand name. It then offers various choices for designing a logo and also allows you to download social media files for free. This tool is user-friendly and provides a relatively superficial level of customization. However, while it is a good logo generator, it does not provide vector files. It is particularly beneficial for new businesses as it is cost-free when generating the files.


Envato owns Placeit and offers designs in various categories, such as logo templates, mockups, and videos. The process begins with entering the company name and industry, and then you are promptly shown sample designs. Upon completion, you can download the files in PDF and PNG formats, suitable for both web and print. It is user-friendly and provides a moderate level of customization.

In conclusion, modern logo design is a dynamic and evolving field that plays a crucial role in shaping a brand’s identity and resonance in today’s competitive market. In this article, we have explored the various types of logos, learned essential tips for crafting relevant and compelling designs, and delved into a selection of tools to assist in the creative process. By understanding the significance of simplicity, versatility, and the effective use of color, shapes, and imagery, businesses can develop logos that leave a lasting impact and connect with their target audience. In this ever-changing landscape, staying up-to-date with design trends and harnessing the potential of AI-powered logo makers can help ensure that logos remain contemporary and reflective of a brand’s identity, making them genuinely iconic in the modern age

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